Vanessa Barboni Hallik + What a Week!!

From Farm to Closet 🐑

Vanessa Barboni Hallik: From Farm to Closet

I hope you had a great holiday weekend. Last Friday was something else. Thank you to all who came to our kick-off party, and sorry if I didn't get to say hello, it was a full house and so much fun! On top of it all, we celebrated our 5th anniversary, so I am still recovering! This week, I’m thrilled to share a chat I had with Vanessa Borboni Hallik, the Founder of Another Tomorrow. I think her biggest insight was realizing fashion is essentially an agricultural product, driving her to focus on raw materials first, and creating a farm-to-closet model emphasizing human, animal, and environmental welfare. Another smart move was borrowing from the car industry’s pre-certified program, ensuring her products could remain in circulation (yes, you can resell them on AT’s website). Transparency is key for Vanessa, and you can access each piece’s provenance with a QR code on every garment.

She launched her brand six weeks before Covid hit and her Creative Director passed away during that time, and this alone would have made most people throw in the towel. Not Vanessa. She doubled down on finding the best materials, like wool from a woman-owned farm in Tasmania, and pushed through every challenge, continually refining Another Tomorrow to the brand it is today. It takes courage to tackle an industry you’re new to and a curious mind to ask the right questions, and I think Vanessa embodies that. In just four years, she’s set new standards for the fashion industry, redefined luxury, and given us hope that we can build a new fashion industry while supporting (and not exploiting) human beings, animals and Mother Nature.

I’m so proud to have Another Tomorrow at Matriark, and I hope you get to know Vanessa a little better. Scroll down for my Q&A with her and check out our Pop-Up Items of the Week.

Thank you, as always, and see you next week for more good stuff. Email me at info@matriark.com for questions or comments, talk soon, xx

PS: if you want to get a little flavor of our party, check our instagram post with a quick recap. It was a goreous day!

Patricia

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