Veronique spent her childhood memories of sunshine in the stunning Cote d’Azur. Antibes, Juan les Pins, Grasse, Cannes, St Tropez and the vibrant mediterranean forests off the coast, in the “Arrière Pays”, from St Paul de Vence to St Paul en Foret… A childhood being nurtured, infused with the beauty of the place, the caress of the sun, the soothing strength of the sea.
In hard times, she spent hours looking at the waves to regain confidence. In good times, she played and laughed laughter by the beach.
Hours where without knowing, the senses were teased and educated… The taste of fabulous simple foods, the vivid colors changing by the minute under the sun and its moods, the sounds of the waves, the wind, and the music played in the streets all summer long...
Veronique wanted to discover the world and its people, other cultures, other forms of art, other expressions of creativity. She moved to New York, married, had her son, and built a career which allowed her to live her passion: touching people with brands, creating memories with scents.
After working for other incredible brands, she decided to go on her own. She started her eponymous label to express her own vision, values, lifestyle, all inspired by France and the Côte d'Azur, energized by the urban life of New York, anchored in Nature, Culture, Glamour….