Sari Cattan & Helena Dweck
Born in 1999 in Brooklyn, New York, Sari was always dedicated to fashion and sustainability. At a young age, she would style her friends and family, and was constantly looking for the newest and hottest pieces to wear every day. She would bring her adoration for style into her side passions, like horseback riding and snow skiing, always making sure to look chic on the track and the slopes. Sari has had experience in the industry working at fashion houses such as Laquan Smith, and Tommy Hilfiger. Sari studied Strategic Design Management in Parsons School of Design and graduated as an undergrad in 2021. Sari was 19 years old when she started No Standing NYC with Helena.
Helena was born in 1999 in Tribeca and grew up with a sharp eye for up and coming trends and was always keen on doing her part to better the fashion industry and the effects mass production has on the environment. She would spend her days off of school roaming in and out of the boutiques of Manhattan on a mission to find hidden vintage gems; after her morning matcha, of course. Helena's outgoing and excited personality allowed for her to create strong relationships which opened many doors for her. Helena worked at fashion house Rosie Assoulin, spending many hours designing, sewing and backstage during fashion week. Helena was 19 years old when she and Sari created No Standing NYC. In 2020, after studying Business Administrations and Entrepreneurship, Helena graduated from Babson College as an undergrad with her Bachelors of Business Administration.