Anaak derives its name from the Filipino dialect Tagalog’s word for “child”. A term of endearment bestowed upon founder and designer Marissa Maximo by her mother. It is also perfectly evocative of the feeling her line exudes—just like a child, joyfully open, unabashedly carefree and with a permanent sense of wide-eyed wonder.
Maximo has a studied background in painting and textile design and many years of experience in fashion. As a director of apparel textiles, she traveled for design inspiration and has worked with artisans across the globe to develop fabrics. This led Maximo to become a director of concept and color—strategizing brand trends, print and color direction and curating artist collaborations and pop-up shops for leading retailers. A solo trip to a secluded corner of India’s southern coast afforded her the opportunity to slow down and start thinking about a way to weave her travels and love for artisans into a more tangible and intimate story. And thus began the dream of Anaak.
Inspired by the inherent ease and approachability of bohemé dressing, Anaak is a collection of artfully relaxed pieces developed with a contemporary and streamlined silhouette. Marissa has spent years scouring the globe for the purest materials and the highest quality craftsmanship, and, while modern in design, Anaak is made using traditional processes in the most sustainable way. By referencing the rich cultural history of cherished destinations, we aim to mindfully produce clothing that imbues a stylish ease, for wherever the day takes you…