Sachin & Babi

Babi & Husband Sachin Ahluwalia

Full Bio

Sachin and Babi met as students at the Fashion Institute of Technology (FIT), where they were instant friends. The two were cut from the same cloth, bonding over their common interests, ambitions, and upbringing in India. The friendship grew into love, and soon after, a company. Together, Sachin and Babi built a design and embroidery business, working for top houses including Oscar de la Renta,Carolina Herrera, Jean-Paul Gaultier and Manolo Blahnik, among others. Sachin and Babi were one of fashion’s best-kept secrets behind the scenes until they set out on their own.

Driven by a commitment to incredible craftsmanship and a desire to connect with customers, Sachin and Babi launched their eponymous brand. By owning a family-run factory in Mumbai, they are able to control the design and production process from start to finish. The result: extraordinary clothing and accessories with tremendous value.

As a brand, Sachin and Babi believe in celebrating every day and dressing with joy. Their collections are designed for the special moments in life, that can and do happen every day, both big and small. Attention to embellishment, color, and silhouette guides the design and is at the heart of the brand’s DNA. Inspired by the women who wear Sachin & Babi, and each season brings with it the desire to offer a uniquely beautiful, and infinitely wearable collection.

"Our collections are known for their embroidery and precision craftsmanship. The intricate thread work that is found in our garments is accomplished by the second-generation artisans that have chosen to work with us for decades. Owning a family-managed factory in South Mumbai, gives us complete control over the design process, from selecting talented artists that work with us, to the initial sampling and final production. It gives us the benefit of streamlining our processes, thereby minimizing cost and maximizing efficiencies."